Used to maintain a lookup table of the product brands you
offer. If for example you were selling
tennis shoes you might enter the following brands: “Nike”, “Reebok”, “Adidas”,
etc. It is also used to create a table
of comparable brands.
- Description: enter the Brand name.
- Type: used
to specify how the record is to be used.
The following choices are available:
- Brand Only:
select if you sell the Brand’s products and will not be comparing your
own Brand’s products to it.
- Comparable
Brand Only: select if you do not sell the Brand’s products and will
only be comparing your own Brand’s products to it. Use to define competitor brands.
- Both:
select if you sell the Brand’s products and you will be comparing your
own Brand’s products to it. E.g.
you may offer both brand name products and a generic brand and may want
to allow customers to compare your generic brand with the brand names.
- Active: defaults to “Yes”. Set to “No” to deactivate the Brand,
removing it as a selection from lookup list boxes.
