Visitors can only access the Press Release Feature if it is
turned on by Administration. It is ideally suited to the organization’s
internal use and as a value added service for trade associations and professional
associations extended to their members while promoting the brand of the
organization.
The Press Release Feature provides for the easy creation and
delivery of press releases. Administration builds and maintains a database of
media contacts (media contacts available from PortalProdigy by subscription)
and imports a Press Release Template with the organization’s letterhead or
other identifyi motif into PORTALPRODIGY. A promotional biography record and
press release closing statement, individually customized for each permitted
visitor is created in PORTALPRODIGY. When ready, a member clicks on the Issue
Press Release Link and is stepped through the process of creating and
delivering their press release.
Organizations using PORTALPRODIGY can even provide the media
with access to their staff, members or any contacts in their database. This is
a useful feature for associations seeking to help their members build a media
presence. Media contacts can be provided with unique permission to search the
Biography Database. This is exceptionally useful to reporters and talk show
researchers who are inundated with last minute assignments to find an expert to
comment or interview.
Visitors enter the Press Release Feature from the home page
link.
The Visitor is presented with a press release entry form.
The visitor enters the press release copy, selects the media
types to receive the release, enters his zip code and the mileage range for
sending the release, enters contact information, and indicates the type of
broadcast desired.
After clicking on Next the visitor is presented with the Press
Release Confirmation Page where she can choose to preview the release, view the
selected recipients, revise the release or send it.
Clicking on Preview presents the visitor with a view of their
press release as it will appear when delivered.
Clicking on the Recipients button presents the visitor with a list of recipients
selected by PORTALPRODIGY based on the visitors zip code, mileage and media
type selections.
Clicking on the Revise button, brings the
visitor back to the press release entry form.
Clicking on Send button, sends the
release.
Permitted media visitors click on Search Biography Database
to search for industry experts.
At the Biography Search page the visitor enters search
criteria and then clicks on Search .
Results are listed on the Biographical Records Matches page:
Clicking on a name in the list presents the biography page
for that contact.
At the bottom of the Biography page are two links. Contact this Person activates an email to the
contact of the biography viewed. View Press Releases presents a list of the
biography contact’s press releases.