While most small and medium sized enterprises (SMEs) have
recognized the need for a website, their implementation has been limited to the
creation of an electronic brochure accessing the bare minimum of the internet
based business potential available to them. However, most SMEs are recognizing
the need to improve their employment of internet functionality for several
reasons: they’ve lost market share to early adopters and must counter with an
internet strategy of their own; a significant and growing population of
customers prefers to get information about products and place orders online;
more staff and constituents are expecting to be able to conduct organizational
activities and functions from home or field and access organizational data
online at their convenience; and an expanding portion of the marketplace is
judging the worthiness and credibility of organizations based on the
functionality of their websites and their application of internet resources.
With the aforementioned factors in mind, most SMEs still
resist advanced internet implementation because they are faced with several
significant hurdles: they do not know what internet practices could and should
be applied by their enterprises; the risks of advanced internet implementation
and the normally associated software development are extremely high, execution
is time consuming; and implementation costs are high. PortalProdigy’s Internet
Operating Platform (PPIOP) resolves those challenges.
